Key Management

Tim Hedges – Managing Director

Tim Hedges

Tim Hedges


Tim was appointed as Managing Director of Abagold on the 1st of April 2015.

Tim obtained his BSc (Agric) and BSc (Agric) Hons (Animal Production), from the University of Stellenbosch in 1986.

Tim started his career in Agriculture, where he launched and managed an agricultural marketing company, Farmwise LTD, in the early 1990′s. This company still exists today and is the largest supplier of fresh potatoes to the South African premium retail chain of Woolworths. Tim is a Non-Exec director at Farmwise.

He then joined McCain Foods in 1996 and worked all around the world with this family owned Global Multi-National Food processor. Time was spent in Argentina, UK, Holland and Canada where he fulfilled a variety of senior positions in Management, Sales, Marketing and Supply Chain, before returning to South Africa in 2006. He worked for the South African McCain operation as a director of Agriculture.

Tim left McCain in 2008 to enter the world of Private Equity, where he performed the CEO roles for a number of organisations. These companies include, Incolabs (Personal care consumer Goods), Hedgeware trading (CSI initiatives in Agriculture) and most recently, Tim was heading up the family owned Vegetarian Food Company, Fry Group Foods, as their Managing Director before joining Abagold in 2015.

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Christiaan de Wet – Engineering Manager

Christiaan de Wet

Christiaan de Wet

Following several years of working in the UK and USA, Christiaan returned to South Africa in 2006 to join Abagold as Engineering Manager.

Christiaan completed his Bachelor’s degree in Mechanical Engineering in 1996, after which he started his career at Volkswagen where he developed and launched VWSA approved climate control systems. He joined Ford Motor Company in the UK as a senior thermal and aerodynamics systems engineer, after which he was employed by Visteon Corporation in Plymouth, MI, USA, as a HVAC Design Engineer.

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Johan Hugo – Financial Manager

Johan Hugo

Johan Hugo

Johan joined Abagold as Financial Manager and Company Secretary in 2006

Having finished his B Accounting (Hons) in 2001 at Stellenbosch University, Johan started his career at KPMG. As a senior accountant, his audit clients included Old Mutual, Prescient Investment Management, Sanlam, Sterling Alliance Group, Bank Fin, Nedcor Limited and the Western Cape Provincial Department of Housing. His next career move was as a Group Accountant for Afrifresh, a fruit export company, before joining Abagold.

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Lou-Anne Lubbe – Human Resource Manager

Lou-Anne Lubbe3

Lou-Anne Lubbe

Lou-Anne joined Abagold as Human Resources Manager in January 2012

Lou-Anne obtained her MBA from Brunel in the UK. She started her career in Human Resources at Woolworths. Lou-Anne joined Creda Communications where she was the HR Director and then became General Manager. She then moved into Management Consulting in the area of Human Capital Consulting. Lou-Anne spent 11 years in Management Consulting of which the last 6 years was with Accenture, where she was the Senior Executive leading their Talent and Organisation consulting practise.

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Stoffel van Dyk – Director of Operations

Stoffel van Dyk

Stoffel van Dyk

Stoffel was appointed Operation Manager in 2006 and is responsible for operations on all four of the Abagold Farms; Sea View, Bergsig, Amaza and Sulamanzi.

Having received his B.Sc. Agric in 1996, followed by his Hons.B.Sc. Agric in 1997 at the University of Stellenbosch, Stoffel joined an animal production research and farm technology laboratory at University of Leuven (Belgium) in 1998, whereafter he worked at Rainbow Farms.

Stoffel was promoted to Chief Operating Officer at the end of 2013. He joined  the Board of Directors on February 2014..

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Werner Piek - Marketing Manager

Werner Piek

Werner Piek

Werner joined Abagold in 2006 to head up the new processing plant

After studying food technology at the Cape Technikon, Werner started his career in the fresh fruit industry as a quality assessor at PPECB. In 2000 he became involved with an internet start-up company marketing fresh fruit on the internet. He was one of the founder directors of FairTrade South Africa (FTSA) and served 2 years as Chairperson on the FTSA trust. During this time he was a representative for Southern Africa on the African Fairtrade Network (AFN).

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Dennis Griffiths - Processing Manager

Dennis Griffiths

Dennis Griffiths

Dennis joined Abagold as Processing Manager in 2014.

He completed his Food technology Degree through Cape Peninsula University of Technology and began his career as part of the product development team at Sea Harvest.vHe followed this with further study through the University of South Africa, completing a B Com degree with specialization in Management and a degree in Quality. During his 22 year stint at Sea Harvest he advanced from technologist to managing the product development and Work and Method study functions, developing processes and products for local and export markets, before moving to Abagold.

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