Our Mission, Vision and Values


Our Vision

To be the world’s leading brand for quality abalone cultivation, processing and marketing.


Our Mission

We aspire to achieve our vision through innovation, science and aquaculture best practice. Absolute integrity, honesty and respect for our employees, clients, shareholders and our broader stakeholder community are critical to our success.

We are committed to a sustainable operation, providing equitable compensation to management and staff and commensurate returns to our shareholders, returning value to our stakeholder community through environmentally responsible practices, social upliftment and world-class operational excellence and profitability.


Our Values

Integrity – Through purpose and principle we ensure natural and safe products

Respect – For each other, shareholders, society and the planet

Quality – Everything we do and produce

Innovation – Striving for continuous improvement

Responsibility – Towards the team and the long-term sustainability of our company


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